Keywords are essentially the search terms that users type into Google when searching for products and services. So, when choosing the keywords you want to rank for, it’s important to look beyond the simple numbers. We use technology that tells us all of the keywords associated with your business. Plus how many searches occur for each keyword every month. However, we then analyse those keywords to determine which ones are best for you.
For example, if you’re an accounting firm, you may think that ranking for the word ‘accounting’ makes sense. But that’s not precisely right. Firstly, there would be enormous competition to rank for such a broad search term. This takes a lot of time and money. Secondly, people who search for ‘accounting’ may be students doing research, people trying to learn more about doing their own accounting etc. So, when choosing keywords, we look heavily into search intent. Which keywords would be used by customers looking for accounting services.